About us


Lania the Label brings together simple and clever design with natural fibres to create timeless pieces that will be loved forever. Lania takes on a new direction from previously branded Fray the Label and continues their design ethos with Longbeach Apparel’s global manufacturing excellence. The evolution of Lania offers a beautiful aesthetic with sartorial qualities designed for the sophisticated, classic modern woman.

New Zealand designer Rose Keys tells an elegant fashion story. Her signature design with a hint of glamour, a refined mix of textures and materials – all beautifully combined to create clothes soft to the touch and made for women to look great.

“I have brought to Lania an understanding of what works for women – building a lifestyle brand around quality, style, comfort and textures inspired from what I see in my life, travels and friends. Lania is all about wardrobe investments and beautiful garments which women love to wear. Each piece is built for fit and comfort, making it easy for you to go from work to play with your own effortless chic.” – Rose Keys, Designer